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Take a cruise with BoA, TVXQ, and SNSD

One of Korea’s biggest cruise line, AllThatCruise, announced on May 2nd at the “Korean Cruise Establishment” press conference about its plans of creating the biggest cruise line titled the “Hallyu Star.” The cruise line will be 74,000 tons and will be Korea’s biggest cruise line.

AllThatCruise has signed a memorandum of understanding (MOU) with SM Entertainment’s affiliated company, SM Art Company, who will be providing the Hallyu performances. They have also signed a letter of intent (LOI) with CJ CGV for plans to install an on-board cinema.

The “Hallyu Star” plans to make stops at major ports in China, Korea, and Japan. Passengers will be presented a variety of Hallyu-products in addition to the performances by SM Entertainment artists such as BoA, TVXQ, and SNSD. The planned on-board cinema will provide passengers with Hallyu movies and dramas as well.

An approximate cost for the cruise line “Hallyu Star” has also been revealed to be $190 USD per day per person, or 1.2 million won (approximately $1,115 USD) for 6 days per person.

AllThatCruise CEO Lee Kangok said, “We will be arriving at each nation’s ports in one to two day intervals, so passengers will be able to enjoy performances from Hallyu stars as they wait to leave the cruise liner at the next stop and explore a new destination. Through the 6 day package we will be providing, passengers will be able to enjoy various aspects of the Hallyu culture such as Korea’s food and traditional performances.”

“If one takes into consideration the fact that those who purchase the 6 day package will have unlimited access to the cruise liner’s additional facilities, such as the restaurants, swimming pools and performances, one will see that it costs less to experience what the cruise liner has to offer than to pursue these activities independently in Korea.”

AllThatCruise claimed ownership to “Hallyu Star” after 7 years repaying all of their funds to companies such as KSF Ship Finance and Asia Trust. According to AllThatCruise, they are confident in this cruise line as the cruise line industry has increased at an average of 12.2% per year.

AllThatCruise has planned for “Hallyu Star” to launch the cruise line on January 2012 with plans to expand to the Mediterranean in 2014 with a 100,000 cruise liner. In order to further expand into Europe, North America, and the Middle East, AllThatCruise is expected to be one of the leading cruise liners in the world by launching four 150,000 cruise liners between 2016 and 2020.

Source: Koreaboo, EBN News, dongbangdata


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